When you build a website, do you consider if you should make it multilingual? Or we can say, do you want to make your website international and get more performance and clicks?
We all know that the more the clicks and performance are, the possibility you get success will be higher. If you are still irresolute, please read the following post. I will show you some benefits of multilingual website. Let’s go!
- User Experience
- Company Developement
How Multilingual Website Influence Ueser Experience
I divide all these viewpoints into two aspects — user experiences and company future developments. First of all, we will discuss the benefits of multilingual website on user experiences.
Multilingual websites show that you think about your customers. It’s a psychology of a customer that they want personalization and if they think you care about their preferences, the more likely want to do business with you.
For numerous cultures, there is an issue of TRUST regarding the matter of purchasing over the web. Online experience based on a native language helps customers feel safe while making a buying decision.
Benefits for social and local business
The future of business lies in social, mobile, and LOCAL. A study by European Commission in 2011 revealed that 9 in 10 internet users in the EU said that, when given a choice of languages, they always visited a website in their own language. Plus 42% would “never” and 38% only would “occasionally” search for or buy items from sites that were not in their native language.
How Multilingual website help company development
Besides user experiences, the multilingual website can also help your company in many dimensions. For instance, when you make a French website, you can learn some French expressions. Haha, just kidding. The most important thing you learn from building a French website is that you have to learn the French market. Before you establish a French web, learning what is popular in the French market is a good way to open your French market.
With the growing number of people buying online from all over the world, there is a massive potential to attract them with their native languages. Expand your reach in all seven continents and gain more profit.
“Opportunities are like sunrises. If you wait too long, you miss them.”
New stream of customers
Non-English speaking users are actively looking for the solution for their problems. Perhaps, they also search for a product that fulfills a particular need. Understanding them before your competitors can give you a winning edge.
A multilingual website is fast becoming the most cost-effective marketing tool. It provides a great opportunity to capture new users. It also allows you to build relationships with existing customers and give your product or service an international outlook.
Go ahead of your competitors
There is overwhelming competition in online business and when you go multilingual, a business can get an amazing advantage over its competitors. If your competitors do not have a multilingual website, it’s your turn and opportunity to gain the money.
SEO-Friendly to local search engine
In France, Japan, and China, none of the Big 3 (Google, Yahoo, and Bing) are not the default search engines. Baidu is popular in China, Acara in Japan, and Voila in France. These search engines are the key to tap these potential markets and only a multilingual website can help in this.
Incease sales 100%
By just adding Spanish, French, German, and Italian languages, an increase is observed in sales for different businesses working online. Simply put, 100% increase with every language added to a website.
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